Pages Navigation Menu

Innovative Destination Management

About Us

About Us

Spirit of Africa is an innovative Destination Management Company commanding the field of special-interest group travel and specialising in customised itineraries.

For the past 24 years we have been facilitating direct, interpersonal and mutually beneficial contact between our foreign guests and their South African peers, ensuring that each programme provides in-depth, behind the scenes experiences of Southern Africa.

Our service takes care of every element of travel, from initial itinerary design through faultless, seamless logistical and travel support services whilst guests are in country to ensure all planning is executed without a hitch.

We are driven by a team of dynamic, passionate South Africans who have a deep desire to promote our much loved country.  In this spirit we strive to see the tourism benefits reach further than just the commercial world and we support sustainable non-profit organisations that work tirelessly to improve the lives of those less fortunate than ourselves.

Yet whilst encompassing all of the above, our primary motivation is to ensure that our clients leave with a deep sense of amazement and a suitcase full of treasured memories.


“The professional meetings were all excellent choices and focused on areas we wanted to cover. We have much to learn from each other about democracy, peacemaking, healing and reconciliation.”

Anne Yellot, USA

BEE Verification Certificate

SOA qualifies as an Empowerment Employer under the Government standards of Black Economic Empowerment Charter